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Details of our special Naoshima tour here.

I♡湯 (I Love YU) — A Unique Space Where Art and Onsen Culture Meet

On Naoshima, an island in the Seto Inland Sea known for its rich offerings of contemporary art, one particularly striking landmark stands out: I♡湯 (I Love YU).

Designed by the renowned contemporary artist Shinro Ohtake, this bathhouse is both a functional public onsen and an extraordinary art installation.

It provides visitors with a unique experience, blending art and daily life in a way that feels both surprising and harmonious.

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1.An Exterior Full of Wonder and Anticipation

Just a short walk from the port, I♡湯 immediately captures your attention with its vibrant and eclectic exterior.

The walls, adorned with colorful mosaic tiles, a giant elephant statue, and a prominent “YU” sign, are all part of its distinctive charm.

At first glance, it’s hard to imagine this whimsical structure is a bathhouse.

Instead, it feels like an entryway to a world of creativity and imagination, sparking excitement about the extraordinary experience that lies ahead.

2.A Sensory Feast Inside

Stepping into the bathhouse reveals an even more immersive artistic journey.

Every inch of the interior—from the walls to the floor to the ceiling—is a canvas for colorful and intricate designs.

Each element has its own personality, transforming the space into a living, breathing work of art.

As you soak in the bath, the rising steam creates a dreamlike atmosphere, enhancing the visual spectacle.

The warmth of the water combined with the stimulating surroundings makes for a multi-sensory experience.

Sounds of water and carefully curated background music further immerse you, making time slip away as you relax.

Visiting at night is especially magical, as the lights reflect on the bathwater, creating an almost otherworldly ambiance.

3.A Meeting Place of Culture and Art


What makes I♡湯 truly special is its role beyond being an artistic marvel.

It serves as a functional bathhouse for the local community, where residents and visitors naturally mingle.

By blending Japan’s traditional bathhouse culture with contemporary art, I♡湯 bridges the gap between art and daily life, showing that art can be more than something to observe—it can be a part of everyday living.

An Unforgettable Highlight of Your Journey

A visit to Naoshima is incomplete without experiencing I♡湯.

Whether you’re an avid art enthusiast or someone looking for a unique travel experience, this bathhouse offers something extraordinary.

The playful, colorful design, the soothing warmth of the bath, and the transformative atmosphere combine to leave a lasting impression.

If you find yourself in need of a break from exploring Naoshima’s many artistic treasures, step into I♡湯 for a moment of relaxation and inspiration.

It’s a place where the stress of daily life melts away, leaving you refreshed and in awe of the healing power of contemporary art.

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